See how Co-Sell works to get the most out of numerous features available in Tackle and for the Tackle for Salesforce integration.
Benefits of co-selling with the cloud marketplaces
There are several benefits of co-selling with a cloud partner:
Close more deals, faster.
Both partners access a new revenue channel with more potential customers.
Connect with partner representatives to collaborate.
Improve brand trust, and get access to support from larger sales teams.
As you build a relationship, cloud partners may send you referrals, too.
Some co-sell programs offer incentives like a reduction in marketplace fees.
How co-selling works
When you connect with a cloud partner, you benefit from the support, resources and networking of a large sales team. Cloud partners are in touch with lots of buyers, as well as sellers who have products that may complement yours. Co-selling with Tackle helps you scale and be more successful.
Co-sell and the Tackle for Salesforce integration
There are even more benefits when you use the Tackle for Salesforce integration. As changes are made to co-sell records created in Salesforce and the cloud partner portal, Tackle and Salesforce remain in sync. It can be difficult to manage co-sell opportunities in the different cloud partner portals and Salesforce. However, through the Tackle for Salesforce integration, there is one source of truth.
Your sales team can work directly in Salesforce and have better visibility into co-selling. For example, they can track which opportunities are submitted for co-sell and when, in addition to tracking the stage or status of their opportunities in the cloud partner portal.
Optionally, salespeople can push co-sell opportunities for an internal review in Tackle prior to submission to a cloud partner, so they can focus on selling.
Feature availability
See which Co-Sell features are available in Tackle or through the Tackle for Salesforce integration by marketplace.
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| Feature | AWS | Microsoft |
| Tackle | Salesforce | Tackle | Salesforce |
Create a co-sell | x | x | x | x |
Receive and accept a co-sell from cloud partner | x | x | x |
|
Connect a cloud partner | x |
| x |
|
Edit an existing co-sell | x | x |
|
|
Close a co-sell (launch or deal registration) | x | x | x |
|
Bi-directional data sync | x | x |
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