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AWS Marketplace co-sell FAQs
AWS Marketplace co-sell FAQs

Get help with some of the most common issues that occur while co-selling with Amazon Web Services (AWS).

Steve Stormoen avatar
Written by Steve Stormoen
Updated over 2 weeks ago

How can I find my Alliance Lead?

Look up your alliance lead in AWS Partner Central when setting up things like co-selling with AWS in Tackle.

  1. Go to the AWS Partner CentralπŸ”—. Sign in if you're not already logged on.

  2. Click My profile and see what your role is. It should say Alliance lead (and there is only one Alliance lead per organization).

  3. If you are not the alliance lead, you can find out who is by clicking My company. Under Alliance lead is the name of the account with that role at your company.

  4. You can click Request change if you need to change your Alliance Lead.

Is my seller account eligible for APN Customer Engagements (ACE)?

In order to set up co-selling with AWS through Tackle, you must first be ACE eligible so you can receive referrals from AWS. In order to be ACE eligible, you must have:

  • An AWS Partner Central account

  • Accepted the ACE Terms and Conditions in AWS Partner Central under Partner Central > Sell
    ​

  • Validated status in AWS Partner Paths

  • At least one solution with approved Foundational Technical Review (FTR)

  • Ten submitted and validated co-sell opportunities in ACE

  • An active Partner Solutions Finder Listing. (You can create one in AWS Partner Central by clicking My Company > Company profile.)

You can check whether you are Validated and have the necessary FTR approval in AWS Partner Central.

  1. Sign in to AWS Partner CentralπŸ”— with the alliance lead role.
    ​

    Note: If you're not sure who is the alliance lead for your organization, you can look in AWS Partner Central to find out. If you can't log in to AWS Partner Central, you need to create an account.
    ​

  2. Scroll down to the AWS Partner Paths section. If you are ACE eligible, you will have a Validated status, and see at least one solution with an approved FTR.

  3. If you would like more information about ACE eligibility, check the AWS Partner Central documentation, such as this ACE program FAQ, for more details.

How do I migrate from a different co-sell solution?

If you were previously using a different solution to manage your ACE CRM integration before Tackle (either a different product or your own custom solution), follow these steps to make the switch easier.

  1. Install and configure the Tackle - Salesforce integration. This way, once you migrate your content, you can connect to Tackle through Salesforce and use the Tackle internal review to test submissions.

  2. Follow the steps to Get started co-selling with AWS. This automatically disconnects you from your previous solution by switching the AWS users or roles.

  3. If you would like to make your open opportunities from your previous solution available in both Salesforce and Tackle and maintain the existing links between your Salesforce Opportunity and Co-sell records, select Yes when asked if you want to backfill data.

Important

Be sure to follow every step when connecting Tackle to ACE, otherwise you may run into issues. Do not reuse any AWS Users or Roles that you used previously.
​

Backfilling data only works if the ACE CRM IDs match your Salesforce Opportunity IDs (for example, both IDs start with 006). If your previous solution did not have matching IDs, and you would still like to backfill your data from the past year, please contact Tackle Support. There may be up to a 15 business-day delay to get the file from AWS. Please check back with Tackle Support if the wait is longer than that.

How do I resolve a "record not found" error?

While trying to submit a co-sell in the Tackle platform, you might see the following error message:

Record not found for id: <salesforce id>

If this error occurs, it is likely because you are not fully launched in ACE. You will need to ensure the backfill request is completed and that you have activated the integration. See the steps below for more details.

If you requested a backfill in the ACE portal (selected Yes during onboarding), then they won’t be able to use the integration until the backfill request has been completed.

You will likely see this message on your dashboard:
​

The backfill request in the ACE portal does not automatically notify AWS to complete the backfill. You must request through the Tackle Implementation team at [email protected] to ensure this is completed. The implementation team will send this request to AWS to complete. Once AWS has completed, then the co-sell engineering team at Tackle needs to complete the backfill ingestion. This can take up to 14 days to complete.

If you don’t want to wait, then the Implementation team will need to request that AWS remove the backfill request to enable them to launch. You can request backfill post-launch through Implementation team.

Once the backfill is complete, then you will need to go back to the ACE portal and click Activate Integration.
​

Once your integration is activated, try submitting your co-sell again in Tackle.

How do I receive support from AWS Partner Central?

AWS Marketplace has developed the following process for opening support tickets for ACE in Partner Central. Failure to follow this process may delay the resolution of your issue.

Necessary Role/Permissions: Alliance Lead

  1. Click "Contact Support" in the upper right corner of Partner Central.

  2. Click "Open New Case".

  3. Fill out the form to open a new case.

    1. For the "I have a question regarding" drop down, select "ACE Leads and Opportunities".

    2. For the "Get Specific" drop down, select "CRM Integration".

    3. For the "Description" section, detail the issue you are attempting to resolve

    4. You can also add attachments, such as screenshots of your error or error messages, to your case.

    5. When you're finished, click Submit.

  4. After you submit your request, you'll receive a APN case number to help you track your ticket. For better support, you can provide this to your Tackle Marketplace Architect.

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