Benefits of listing your product in the AWS Marketplace include:

Listings are the way businesses transact through the cloud marketplace. To complete a transaction, your listing must be connected to the cloud marketplace through an API. Tackle maintains these API connections on your behalf to save you and your engineers time and resources.

Listings also represent a customer-facing store front that your buyers can find and purchase on the marketplace. A listing can be a single feature, or an overarching platform with multiple features.

After connecting with a cloud provider, you can list your product on the cloud marketplace. Building a listing requires collaboration from your marketing, finance, product and legal teams. You will need to provide:

Working through this process on your own can take up to 6 months, including significant engineering effort to connect to the marketplace. With Tackle, the average time to list is 30 days.

If you need help editing or deleting listings, contact Tackle Support.

Whether you are entering the cloud marketplace for the first time, freshening up your branding, or maintaining your pricing and packaging to stay in line with revenue operations, this guide will help you understand how to get started.

Already have a listing? Save time and import it directly into Tackle.

The first step to getting listed on the AWS Marketplace is to understand the requirements need. For more information, see AWS Marketplace - SaaS product guidelines.

Once you ensure that your product meets the requirements for the cloud marketplace, you can begin to set goals for your listing.

Setting goals for your listing is important. Depending on your goals you will want to focus your listing content to align with your goals:

For those new to selling on the cloud marketplace, it is important to focus on the core benefits of selling on the cloud to gain adoption internally. If this is your first dive into the cloud marketplace, create a minimum viable product listing that allows you to get published quickly and see the benefits of your first transaction. Focusing on goals like a self-serve purchase flow can delay the process of seeing the benefit of selling on the cloud marketplace.

Like any significant new sales motion, the marketplace requires a top-down approach and buy-in from leaders in your organization. You will need help from multiple functions in your organization to get a listing published on the cloud marketplace.

The cloud administrator will be involved in the initial Tackle connection and the creation of the marketplace account. Another key role they play is providing other teams with the access they need to run the marketplace listing. As new features are added to Tackle, your cloud administrator will be key in making sure you are ready to take advantage of them.

Aligning the way you sell today with the restrictions of selling on the AWS Marketplace is important to make sure your listing is ready to push the types of deals that your sales team is offering to buyers. They will be essential in the creation of the SKUs you add to your listing. For more information, see Pricing and packaging.

Selling on the cloud marketplace is often very different from other sales motions. Making sure your revenue operations team understands what is needed to create private offers and recognize/book revenue is key to reducing friction in the process.

During the initial set up of the listing, this team will need to make sure the payout/tax settings on the listing are configured correctly. After a transaction, they will need to understand how to track and recognize disbursements.

This is not a new tech partnership or better together story, this is a new way of operating and it needs a champion. The ultimate prize will be to get the wheel of co-sell spinning and drive leads, introductions, and sourced deals. Alliances can be the hero of cloud marketplace.

Most of the listing content will need input from your marketing team to make sure it’s on brand with the product/s you are advertising on the listing.

A great benefit of selling on the cloud marketplace is the standard agreements offered by the cloud providers. Choosing the standard agreements can reduce friction in the legal review process from your buyers. Your legal team will need to decide if you use them or what custom EULA/MSA is listed on your public listing.

After you've listed you products in the AWS Marketplace, you can track their status in Tackle. To view listing statuses in Tackle, go to the left menu and click Listings.

Listing statuses show the current state of each listing in Tackle. Click Listings in the left menu to see each listing with their status.

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