Preview
This feature is currently in public preview and only available for:
New offers (not including amendments)
Flat-rate plans
Flat-rate with usage plans (not including consumption or metering)
Installment pricing
Note: Consumption only plans are not supported.
Create Google Cloud Marketplace direct private offers in Tackle to extend to your buyers. After a Google Cloud offer is created, submitted, and reviewed, Tackle sends the information—things like custom pricing, packaging, terms, and conditions—to the marketplace for you. You can track the progress of your offer from creation to acceptance in Tackle at any time.
About Google Cloud multiple orders: Google allows sellers to create more than one private offer for the same product and buyer when using flat-rate plans as part of a “Pre-GA” preview for multiple orders.
Learn more about enabling multiple orders.🔗
Tip
As a best practice, you should create and extend private offers only after you and your buyer have agreed on a final quote and not when quoting a price.
Note
Creating direct private offers is different from associating private offers. To associate an offer, see Associate direct private offers in Tackle.
If you have Usage based plans or are amending a previous offer, you must first create the offer in the Google Cloud Marketplace and then associate the offer in Tackle.
Offers submitted from Tackle should meet Google’s compliance standards🔗.
Before you begin
Grant Tackle access and permissions to create offers in the Google Cloud console on your behalf if you haven't already. Once access is granted, you're ready to create an offer for Google Cloud.
Create a Google Cloud direct private offer
In Tackle, go to the left menu and click Offers.
Click Create offer and select Direct offer.
Complete each section. Make sure to enter company and buyer details, and select a listing first before you complete anything else.
When you’re done, review and submit your offer.
How to use the offer form sections
Each section in the offer form requires you to enter specific information for your buyer and the offer. See each section to know what information you need and what you can skip for now to create your direct private offer:
Company name
Enter your buyer’s company name. Tackle uses this information to create the offer name in the Google Cloud Marketplace.
Buyer details
Enter your buyer’s full name, email address, and job title. You can add more than one buyer for the offer:
Full name and job title appears in the Tackle private offer and order notifications
Email address is used to send cloud marketplace-specific purchase instructions to help your buyer accept their offer
Product and pricing
Select the Google Cloud listing for your private offer and enter payment, billing terms, and other details:
Payment model: Only Payment schedule is currently available. Learn more about pricing models and fees.
Billing term: Select Custom or Future Dated. Google Cloud does not offer preset durations.
Note: You listing must be enabled for future-dated agreements to create a future-dated offer.Custom: For a custom billing term, enter the months using numerical values between 2 and 60. For example, if this is for one year, enter 12 (for the months).
Future Dated: Enter a start and end date.
Select a plan: Select a plan with a flat rate or flat rate + usage billing model. Flat rate and flat-rate usage are the only options currently available.
Billing account: Enter the customer billing account.
Learn more about finding the billing account ID.🔗Marketplace fee: Enter a percentage fee. This is the listing fee charged by the cloud marketplace and helps Tackle calculate the Net Contract Value on Tackle order notifications. The fee added here does not affect the fee in the cloud marketplace.
Usage dimensions: When usage dimensions are present on your plan, enter a discount percentage if you want to give your buyer a discount.
Payment schedule: Create a payment schedule for your offer. Then enter the amount for the installment.
Learn more about selecting a Google Cloud payment schedule.🔗
End-user license agreement (EULA)
Add a license agreement for your offer. You can select the Google Cloud Marketplace Standard EULA from Google or create your own contract. For custom contracts, upload a document as a PDF file, no larger than 4 MB.
Registration details
Complete any registration details that are configured for the Google Cloud listing you selected.
Tip
As a best practice, complete these registration fields now so your buyers don’t need to. This saves your buyers time and ensures you receive your New Order notification as soon as possible.
Contract metadata
Complete any contract metadata fields that are configured for the Google Cloud listing you selected. The information here is added to the bookable receipt, providing your team with key details to book and manage an offer after it's accepted. Common data fields include a CRM or Salesforce ID, Quote ID, internal account references, and any other details to better track an offer throughout the transaction.
Tip
You can use reuse the metadata when selecting the same listing. To do that, go to your listing settings and set up the metadata for that listing.
Offer details
Enter the offer expiration date. This is the latest date that your buyer has to accept the private offer.
Offer ID
You don't need to enter an Offer ID if you plan to submit the private offer from Tackle to the cloud marketplace. Tackle populates the offer ID for you once the offer is created in Tackle. Offer ID is only required to associate an existing marketplace offer to Tackle.
Notify users
Add the email address of any internal stakeholders that you want to receive email updates on the status of the offer.
Tip
As a best practice, you’ll want to add the account executive (AE) and an internal revenue operations email distribution to keep the AE in the know and include the entire Rev Ops team.
Offer point of contact
Add the internal point of contact who prepared the offer. The buyer sees this person’s name when viewing the offer in the Google Cloud Marketplace.
Tip
As a best practice, add the name of the account executive who worked with the buyer. If the buyer has any questions, they can reach out to the offer point of contact.
Review and submit your offer
When you’re done completing the form, review and submit your offer:
Click Review offer. While the offer is in review, you can view the offer details. If you need to make any edits, click the Pencil icon and make any necessary updates.
Note: Once you submit the offer to the cloud marketplace, you cannot edit the Terms Conditions, Listing details, or Offer details.
When the offer is ready, click Create offer to send the offer to the cloud marketplace. You can click the Refresh icon to see if the offer has been created successfully.
Once the offer has been created, click Send offer email to send the purchase instructions to your buyer. The buyer will be able to use the link provided in the email notification to view and accept the offer.
Need to check the progress of your offer? View the progress bar at the top of your offer in Tackle.
After the offer is accepted, you'll receive Tackle notifications for booking and fulfillment for tracking.
Tip
Want to know the status of an offer or subscription? Check the status at any time.
Associate Google Cloud direct private offers
You can associate a Google Cloud Marketplace private offer in Tackle when the ability to create and send an offer from Tackle is unavailable. This lets you track the offer through Tackle notifications for booking and fulfillment after the offer is accepted.
You can associate: All Google Cloud private offers that include usage-based pricing and committed use discount pricing.
Note
All amended Google Cloud offers will need to be associated in Tackle.
Associate a Google Cloud direct private offer
Important
Before you can associate an offer in Tackle, you must first create the private offer in the Google Cloud Marketplace🔗. After you create the offer, you can complete the steps below to associate it in Tackle.
In Tackle, create a Google Cloud direct private offer.
When completing the offer form, enter listing info, offer details and ID, and other key info:
In Product and pricing, select the listing you used for the private offer and add the pricing and billing terms for the buyer you added in the Google Cloud Marketplace. For an accurate Tackle order notification, enter as much information as possible to match what is entered on the offer in the cloud marketplace. Learn more about pricing your Google Cloud direct private offer.
In Offer details, enter the offer expiration date. This is the latest date that your buyer has to accept the private offer. Use this to see a visual indicator on the offer card if the offer is close to expiring. This is optional when associating a private offer.
Note: If you update the expiration date in the Google Cloud Marketplace, it will not automatically update in Tackle.
In Offer ID, click the toggle to turn ON the associate to an existing Google Cloud offer option and enter the offer ID for the offer. Tackle will use this to track the status of the offer and provide you private offer and order notifications as the status updates. This is required when associating a private offer.
Complete the rest of the form.
When you’re done, review and submit your offer.
Cancel Google Cloud private offers
You can cancel a Google Cloud Marketplace private offer in Tackle before the offer is accepted. This is useful for when you have an error in an offer you created and you want to void it before the buyer can accept it. Once you cancel the offer, you can create a new one to replace it.
Things to know before canceling a private offer
Only offers in Offer created status in the marketplace can be canceled. Accepted offers cannot be canceled or voided.
Canceling an offer is different than canceling an active subscription.
Cancel a Google Cloud private offer
Tackle currently does not support canceling Google Cloud Marketplace in Tackle. However, you can cancel a Google Cloud offer through their portal. To start the process, sign in to the Google Cloud Marketplace and follow their workflow🔗.