Controlled Availability
This feature is currently in a limited preview and not yet accessible to all Tackle customers. For more information, contact [email protected].
Preview
This feature is currently in preview and only available for:
New offers (not including amendments)
Flat-rate plans
Flat-rate with usage plans
Installment pricing
Note: Consumption only plans are not supported.
Create Google Cloud Marketplace direct private offers in Tackle to extend to your buyers. After a Google Cloud offer is created, submitted, and reviewed, Tackle sends the information — like custom pricing, packaging, terms, and conditions — to the marketplace for you. You can track the progress of an offer from creation to acceptance in Tackle at any time.
About Google Cloud multiple orders: Google allows sellers to create more than one private offer for the same product and buyer when using flat-rate plans as part of the multiple orders feature🔗.
Tip
As a best practice, you should create and extend private offers only after you and your buyer have agreed on a final quote and not when quoting a price.
Note
Creating direct private offers is different from associating private offers. To associate an offer, see Import to associate direct private offers in Tackle.
If you have usage-based plans or are amending a previous offer, you must first create the offer in the Google Cloud Marketplace and then import the offer to associate it with Tackle.
Offers submitted from Tackle should meet Google’s compliance standards🔗.
Before you begin
Grant Tackle access and permissions to create offers in the Google Cloud console on your behalf if you haven't already. Once access is granted, you're ready to create an offer for Google Cloud.
Create a Google Cloud direct private offer
In Tackle, go to the left menu and click Offers.
Click Create offer and select Google. A Create offer menu opens.
For Offer type, select Direct, and then select Create New offer and click Continue. The offer form opens.
When you’re done, review and submit your offer.
Tip: You can save your offer and complete the form at a later time. To save your progress, click Save draft. If you leave the page without saving or submitting your offer, all your changes will be lost.
How to use the offer form sections for Google Cloud
Each section in the form requires you to enter specific information for your buyer and the Google Cloud Marketplace offer. See each section to know the information you need and what you can skip for now to create your direct private offer:
Basic information
When creating a direct offer, you’ll need to enter key buyer information like billing account IDs, the buyer’s company name and full name of the contact, offer details, and also note if the offer is a renewal if applicable. All this to help ensure that the correct information is added to the Google Cloud Marketplace once the offer is created and is included in all bookable artifacts and email notifications for the transaction.
When entering information, enter the correct formatting and details for each field:
Billing account –– This is the customer billing account number. Enter only alphanumeric characters A-F and 0-9. Learn more about finding the billing account ID.🔗
Buyer details –– Includes the buyer’s company, full name, email, and job title. You can add more than one buyer for your offer, although only one person will be able to accept.
Full name appears in the Tackle private offer and order notifications
Email address is used to send cloud marketplace-specific purchase instructions to help your buyer accept their offer
Title is for your reference
Offers details –– Add other key offer details like offer name and description.
Offer name is typically a combination of the name of your company and the offer IDs or any other general description to help you easily identify the offer, like your quote number or opportunity ID.
For example:Acme Corp offer for Bioplex 000000-000000-000000
In some cases, the offer name is visible to your buyer.
Notes to your customer can be used to share anything directly with your customer for them to view when reviewing the offer in the Google cloud portal.
Notes to your team is used to add any internal notes to appear within Google Cloud reporting after the offer is accepted and the customer is invoiced.
Deal type –– Select a type for Google Cloud to calculate your revenue share percentage according to their Vendor Net Revenue Schedule🔗.
Deal types:
New: Net-new business
Channel shift: Move from partner to partner to marketplace and workload is already in Google Cloud
Migration - new Google Cloud workload: Moves from on-prem or other cloud to Google Cloud Marketplace
Native renewal: Renewing on the marketplace
Product and pricing
Select a Google Cloud product listing and then set the billing terms for your direct private offer:
Plan –– Select a plan with a flat rate or flat rate + usage billing model. Flat rate and flat-rate usage are the only options currently available for creating Google Cloud direct private offers from Tackle.
Payment model –– Determines how and when your buyer will be invoiced for a Google Cloud direct private offer. Select a model. Only the Payment schedule model is currently available. Learn more about pricing models and fees.
Select to have the contract from this offer start on the date the offer is accepted or a future date. Google Cloud does not offer preset durations.
Note: To create a future-dated offer, your listing must be enabled for future-dated agreements.Start of acceptance: For a custom billing term, enter the months using numerical values between 2 and 84. For example, if this is for one year, enter 12 (for the months).
Future dated: Enter a future start and end date.
Usage dimensions –– When usage dimensions are present on your plan, enter a discount percentage if you want to give your buyer a discount. If you’re not offering a discount, select No discount applied.
Note: If your usage dimension has different prices based on usage tiers, they will not be displayed in Tackle. However, discounts are applied equally to all tiers.
Initial charge –– This is a one-time fee you can use as a first payment or set-up fee. Google requires a payment on the day the entitlement starts. The amount can be set to $0.00.
Payment schedule –– Set up a payment schedule for your offer. Then enter the amount for each installment. Learn more about selecting a Google Cloud payment schedule🔗.
End-user license agreement (EULA)
Add a license agreement for your offer. You can select the Google Cloud Marketplace Standard EULA from Google or create your own contract. For custom contracts, you can upload up to five (5) PDF documents that will be merged together by Tackle. Files must be no larger than 4 MB combined.
Registration details (optional)
Complete any registration details that are configured for the Google Cloud listing you selected.
Tip
As a best practice, complete these registration fields now so your buyers don’t need to. This saves your buyers time and ensures you receive your New Order notification as soon as possible.
Additional fields (optional)
Add any additional custom fields and values for a complete bookable artifact you’ll receive once your offer is accepted. Standard custom fields can be configured for each of your Google Cloud listings. Other optional fields include:
Marketplace fee –– Enter a numerical value. This is the listing fee charged by the cloud marketplace and helps Tackle calculate the Net Contract Value on Tackle order notifications. The fee added here does not affect the fee in Google Cloud.
Offer validity period
Enter the acceptance deadline for your Google Cloud direct private offer. This is the latest date that your buyer has to accept the private offer.
Offer point of contact
Add the internal point of contact who prepared the offer. The buyer sees this person’s name when viewing the offer in the Google Cloud Marketplace.
Tip
As a best practice, add the name of the account executive who worked with the buyer. If the buyer has any questions, they can reach out to the offer point of contact.
Notify users
Add the email address of any internal stakeholders that you want to receive email updates from Tackle on the status of the offer.
Tip
As a best practice, you’ll want to add the account executive (AE) and an internal revenue operations email distribution to keep the AE in the know and include the entire Rev Ops team.
Review and submit your offer
When you’re done completing the form, review and then submit your Google Cloud offer. To submit:
Click Submit to cloud. While the Google Cloud offer is in review, you can view the offer details. If you need to make any edits, click Edit offer and make any necessary updates.
Note: Once you submit the Google Cloud direct private offer to the marketplace, you cannot edit the End user licensing agreement, Product and pricing, or offer details.
After the offer is created, click Send offer email to send purchase instructions to your buyer. The buyer will be able to use the provided link in the email notification to view and accept your Google Cloud direct private offer. You can use the progress bar in Tackle > Offers to track the progress of your offer.
After the Google Cloud private offer is accepted, you'll receive Tackle notifications for booking and fulfillment for tracking.
Import to associate a Google Cloud direct private offer to Tackle
You can import a Google Cloud Marketplace direct private offer that was created directly in the marketplace to associate it to Tackle. This lets you track the offer through Tackle notifications for booking and fulfillment after your offer is accepted.
You can import to associate all Google Cloud private offers, including amendments and those that include usage-based pricing and committed use discount pricing.
Note
All amended Google Cloud direct private offers will need to be associated in Tackle.
When to import to associate a private offer
For certain SaaS private offers, you can create direct private offers for Google in Tackle. You'll only want to import and associate to track and book offers that have been created on the marketplace, but have not been accepted. Any amendment offers, offers that are for usage-based plans, or offers that use committed use discount pricing, should be created in the marketplace and then imported to Tackle.
Note
It’s important to import and associate your offer before your offer is accepted in order to receive a complete bookable artifact.
Import to associate a Google Cloud direct private offer
Important
Before you can associate an offer in Tackle, you must first create the private offer in the Google Cloud Marketplace🔗. After you create the offer, you can complete the steps below to associate it in Tackle.
In Tackle, go to the left menu and click Offers.
Click Create offer and select Google. A menu opens.
For Offer type, select Direct, and then select Import to associate to an existing offer and click Continue. A menu opens.
Enter the company name for your buyer and the Offer ID generated by Google Cloud. After you enter the information, your private offer will be imported into Tackle. To cancel importing, click Cancel to return to the Offers home page.
Once the import is complete, click Edit offer to add more details to your Google Cloud offer. When you edit the offer, you can include buyer and contract details to enhance your bookable artifacts from Tackle and, if necessary, extend the offer acceptance deadline.
Note: If your offer is good with the existing information, click Save and close to exit.
When you’re done editing, click Update offer.
If you need to send purchase instructions to your buyer, click Send offer email. The buyer will be able to use the link provided in the email notification to view and accept the offer. You can use the progress bar in Tackle to track the progress of your offer.
After the offer is accepted, you'll receive Tackle notifications for booking and fulfillment for tracking.
Edit a Google Cloud direct private offer
Note: Only offers in Draft status can be fully edited. Offers submitted to and created in the marketplace cannot be fully edited –– only limited fields can be updated, including the marketplace acceptance deadline.
In Offers, search the Google Cloud offer you want to edit and then click the offer to open the details.
Click Edit offer.
Edit the offer form as needed.
When you’re done, click Submit to cloud.
Note: You can still save this offer as a draft until you’re ready to submit it to the cloud.
Cancel Google Cloud private offers
You can cancel a Google Cloud Marketplace private offer before the offer is accepted. This is useful for when you have an error in an offer you created and you want to void it before the buyer can accept it. Once you cancel the offer, you can create a new one to replace it.
Note
Tackle currently does not support canceling Google Cloud Marketplace offers in Tackle. See the workflow below to cancel in the marketplace
Things to know before canceling a Google Cloud private offer
Only offers in Offer created status in the marketplace can be canceled.
Accepted offers cannot be canceled or voided.
Canceling an offer is different than canceling an active subscription.
Cancel a Google Cloud private offer
To cancel an offer, sign in to the Google Cloud Marketplace and follow their workflow🔗.