Use private offers for the Google Cloud Marketplace to create, track, and manage conditional proposals you want to send to your buyers. Once these offers are accepted, it can lead to sales, increasing your bottom line. Private offers are used to recognize sales through a marketplace by processing a sale and creating a subscription. Recognizing that the process may vary from marketplace to marketplace is important. Tackle helps simplify and streamline that process for you.
How Google Cloud private offers work
There are several types of private offers depending on what your business goals are: direct to buyer, partner resale, and amended offers. Regardless of which you choose, in Tackle, you can track these offers in every stage of the acceptance and activation process. Additionally, you can set up notifications for your buyers and partners to let them know where they are in the process.
Once you have a listing in a limited preview or a published state in Tackle, you can:
View and track all your existing offers in one place
Create private offers based on your business needs
Edit offers before they’re accepted, specifically booking data, registration information, or contract metadata to receive bookable artifacts
Clone offers to create new ones instantly based on existing listings, pricing, and terms
Track existing marketplace offers by associating them with Tackle
Types of private offers
Direct to buyer
Through a direct-to-buyer private offer, you can extend a custom offer that includes specific pricing and structure details that meet the specialized needs of you and your buyers. Once a private offer is accepted, you can view progress and receive notifications and invoicing details to keep you and your buyers updated. This includes receiving bookable artifacts to help meet your finance team’s booking requirements.
You can draft, send, edit, clone, and track any single private offer in Tackle at any time.
Note
Direct private offers are between you and a buyer and do not include a third party channel partner or distributor.
Partner resale
This is a custom offer that an independent software vendor (ISV) extends to a channel partner (reseller), generally with discounted pricing that the partner uses to create an offer with marked-up pricing and extends to a buyer.
You can do a one-time authorization, using private offer plans through the Google Cloud Marketplace Channel Private Offer (MCPO) program, for resale partners to sell your products through partner private offers. Once you formalize the terms of your agreement and allow your partners to resale, you can create or associate offers and manage them in Tackle.
Benefits:
Allow third parties to sell your products on your behalf
Formalize agreements and terms between you and your partners for resell
Extend custom private offers at negotiated prices and terms not standard with a public marketplace listing
Update them when you need as agreements change
Clone them to create new offers instantly
Amended offers
Amended offers are accepted offers that you've revised to update the original terms of an existing agreement or renew an agreement without having to collect or enter the same information. You can take a previously accepted offer and use that as a base to create a new private offer for a buyer who wants to renew or upgrade a product.
Leverage amended offers to:
Upsell or expand existing contracts
Simplify the updating process, making your business more efficient
Speed up the opportunity to close by amending an offer within hours rather than days
Amend an offer when you:
Have an existing agreement with a buyer and the buyer wants to renew or upgrade the product
Can't create a separate agreement for the same buyer and product combination. For example, if the buyer is purchasing a separate product listing, you would create a new private offer. If it's for the same product, you would amend an existing agreement to renew.
Sales order process
Get an overview of the sales order process for private and public offers when transacting on Google Cloud Marketplace.
Public order overview
Google public orders are available at the list price under the public EULA set on your listing. A buyer can subscribe directly from the listing and complete their registration with no sales interaction or negotiation.
The following describes the public order process steps and considerations.
The buyer goes to your marketplace listing and clicks Accept.
The buyer accepts the public offer terms.
If the buyer completes registration:
You will receive a New Order email notification for Google Cloud.
The buyer will receive a welcome email with the email/URL you put in the Product Support section of your Tackle Listing Template.
The order is booked/revenue recognized.
If the buyer does not complete registration:
Billing will not initiate and the subscription will not start until the order is registered.
If the buyer registers the order in a delayed manner
You will receive a New Order email notification for Google Cloud.
Important: If the buyer does not register, Tackle will not activate the subscription or send any notifications, and the buyer will not be billed. Google Cloud Marketplace does not provide any information that would allow you or Tackle to identify the buyer, and you would not be able to provision the subscription if activated.
You provision the product to the buyer.
Depending on the buyer's payment terms with Google, they will either have it added to their next monthly bill or be charged immediately.
Once they pay Google for the order, Google will disburse those funds to you.
You reconcile the disbursement to the order.
Direct private offers overview
Private Offers enable you to create and extend a unique offer based on specialized needs such as negotiated pricing and custom contract terms.
The following describes the direct private offer process steps and considerations.
Come to an agreement with your buyer on what they will be purchasing and gather the billing account ID that they will be using to purchase.
Gather the Offer ID from the created offer.
Send purchase instructions to the buyer using Tackle Offers.
The buyer accepts the terms of the private offer.
If the buyer completes registration:
You will receive a New Order email notification for Google Cloud with Tackle Offers Metadata.
The buyer will receive a welcome email with the email/URL you put in the Product Support section of your Tackle Listing template.
The order is booked/revenue recognized.
If the buyer does not complete registration:
If you used Tackle Offers for this order, Tackle will wait an hour and then use the information from Tackle Offers to register the order.
You will receive a New Order email notification for Google Cloud with Tackle Offers metadata.
The buyer will receive a welcome email with the email/URL you put in the Product Support section of your Tackle Listing template.
The order is booked/revenue recognized.
You provision the product to the buyer.
Depending on the buyer's payment terms with Google, they will either have it added to their next monthly bill or be charged immediately.
Once they pay Google for the order, Google will disburse those funds to you.
You reconcile the disbursement to the order.
Amendment offers overview
Google amendment offer is used when an active agreement needs to be modified.
Note
You can only amend offers with the same pricing and payment option. For example, you can only amend a prepay offer with another prepay offer and not a postpay offer. If the amendment does not fall in line with the restrictions then you will need to cancel the existing offer and create a new offer.
The steps below describe the amendment private offer process and considerations.
Come to an agreement with your buyer on what they will be purchasing and gather the billing account ID that they will be using to purchase.
Gather the Offer ID from the created offer.
Send purchase instructions to the buyer using Tackle Offers.
The buyer accepts the terms of the amendment offer.
If the buyer completes registration:
You will receive a New Order email notification for Google Cloud with Tackle Offers metadata.
The buyer will receive a welcome email with the email/URL you put in the Product Support section of your Tackle Listing Template.
The order is booked/revenue recognized.
If the buyer does not complete registration:
If you used Tackle Offers for this order, Tackle will wait an hour and then use the information from Tackle Offers to register the order.
You will receive a New Google Order email notification with Tackle Offers Metadata.
The buyer will receive a welcome email with the email/URL you put in the Product Support section of your Tackle Listing template.
The order is booked/revenue recognized.
You provision the product to the buyer.
Depending on the buyer's payment terms with Google, they will either have it added to their next monthly bill or be charged immediately.
Once they pay Google for the order, Google will disburse those funds to you.
You reconcile the disbursement to the order.
Partner Offer Overview
Partner offers or reseller offers are used to sell products through a reseller in the Google Cloud.
The steps below describe the partner offer order process and considerations:
Come to an agreement with your reseller on what they will be selling to the end customer on your behalf.
The reseller navigates to the Partner Sales Console and accepts the discount.
Gather the Offer ID from the created offer.
Send purchase instructions to the buyer using Tackle Offers.
Note: The buyer may be either the reseller or an end-buyer utilizing a linked billing sub-account set up by the reseller.
The buyer accepts the terms of the offer.
If the buyer completes registration:
You will receive a New Order email notification for Google Cloud with Tackle Offers metadata.
The buyer will receive a welcome email with the email/URL you put in the Product Support section of your Tackle Listing Template.
The order is booked/revenue recognized.
If the buyer does not complete registration:
If you used Tackle Offers for this order, Tackle will wait an hour and then use the information from Tackle Offers to register the order.
You will receive a New Order email notification for Google Cloud with Tackle Offers metadata.
The buyer will receive a welcome email with the email/URL you put in the Product Support section of your Tackle Listing Template.
The order is booked/revenue recognized.
You provision the product to the buyer.
Depending on the buyer's payment terms with Google, they will either have it added to their next monthly bill or be charged immediately.
Once the end customer pays the reseller and the reseller pays Google for the order, Google will disburse those funds to you.
You reconcile the disbursement to the order.